Project

Most Alive - Logo Design & Brand Identity

A logo system and brand identity for Most Alive, built around a commitment to finding what makes life worth living.

Most Alive - Logo Design & Brand Identity

Introduction

Made to inspire

Most Alive was built around a simple but personal premise: choosing a life guided by meaning. The identity needed to carry that optimism with enough character to feel lived-in, not manufactured. Working with Edreys Wajed, Case Study Labs developed a logo set and brand system that gives the mission a distinct, flexible visual language.

Brand guideline

Most Alive brand guideline cover
Most Alive brand guideline page
Most Alive identity system page
Most Alive brand guideline introduction
Most Alive brand guideline page
Most Alive brand guideline page
Most Alive brand guideline page
Most Alive brand guideline page

Logo system

Most Alive logo mark
Most Alive stacked logo lockup
Most Alive horizontal logo lockup