EST. 2016 — NEW YORK, USA

Objects and ideas by me, my friends, and those I havent met yet.

Small production runs, collaborations, and artsy fartsy one offs. Product appears at random. Once it is gone, its gone.

Join the next launch

Made to inspire. Built to last.

Fall 2026 Preview

Get the next drop before it disappears.

Early notice on the next release, collaboration, or one-off. No heavy cadence. Just the launches that matter.

For launch notes and release alerts only.

Past releases

Products appear at random.

When it's gone. It's gone.

Naccarato Landscaping & Design, 2019, led by John Dough

2019

Naccarato Landscaping & Design

For design clients

Branding, strategy, and packaging work happens next door.

The same creative system that runs the storefront runs the work for brands. Start the engagement at therealjohndough.com.

Go to therealjohndough.com

Selected proof

Client work still proves the expertise.

Branding, packaging, and product work. The receipts underneath the brand.

WABUZ

Collab

WABUZ

A six-month collaboration spanning positioning, gallery outreach, event production, and cultural framing for the project that became Sky House Furniture.

Open Project
Biodegradable Hemp Jars

Project

Biodegradable Hemp Jars

Biodegradable hemp jars turned the package itself into the brand argument: cleaner material, clearer shelf signal, and a product story visible at first glance.

Open Project
The Other X Liquid Culture

Project

The Other X Liquid Culture

Case Study Labs developed the presentation design, editorial content, and digital campaign for The Other Magazine’s Nutritious event—building a rollout that extended beyond the event itself and became the publication’s most-shared article that month.

Open Project
Lions Mane Brand Film

Project

Lions Mane Brand Film

A three-minute brand film for a New York cannabis brand built around clarity, ritual, and product transparency.

Open Project
Most Alive - Logo Design & Brand Identity

Project

Most Alive - Logo Design & Brand Identity

A logo system and brand identity for Most Alive, built around a commitment to finding what makes life worth living.

Open Project