01
The brief
The collection needed positioning, market entry, and a clearer path to the right audience.
Collab
WABUZ
A six-month collaboration spanning positioning, gallery outreach, event production, and cultural framing for the project that became Sky House Furniture.
02
The approach
Case Study Labs handled go-to-market planning, gallery outreach, and event production while Ashley led graphic design.
03
The result
The show landed, the work sold, and the project grew into Sky House Furniture.
Context
Furniture as cultural framing
WABUZ connected Indigenous values, contemporary furniture, and a clearer market position. The work was built to make the collection legible without flattening its point of view.
The work
